![]() "If you're getting emails from me from a address, that's a beacon to that I'm still employed at ZoomInfo. One way the ZoomInfo Outlook plug-in can help correct for that is by watching for active and inactive email addresses, Sexton said. The turnover rate is particularly swift among small to midsize businesses, and it's likely to accelerate across the board as the economy picks up steam, she said. "In a year, 70 percent of the information will have changed in some way," she said in an interview. Vice president of marketing Kathy Greenler Sexton said studies have shown that 70% of the information you might collect in a stack of business cards is obsolete within a year because people changed titles, locations, phone numbers, employers, or their employers change names, go out of business, or are acquired. Part of what ZoomInfo is trying to combat through automation is the rate at which all business contact information goes stale. They can also opt out if they don't want to be listed. Some people also create their own profiles on ZoomInfo or "claim" an auto-generated one so they can correct or update it. Zoom Information, is a spinoff of CardScan, the business card scanner company that offers an online directory of companies and contacts based largely on crawling business websites and indexing press releases and news clippings. The big difference is that ZoomInfo has automated the process of feeding contacts to the service, using an Outlook plug-in that Community Edition members install that pulls contact information from the Outlook address book and from the signature lines and headers of the email you exchange with your contacts. Partly in response to the success of JigSaw, the community-built database of business contacts and sales leads that was acquired last year by, ZoomInfo has added a community component to its own business information service. ZoomInfo Community Edition makes trading contact information and sales leads on the Internet much more efficient.
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